Inspiration and its side effects

To feel so charged that you cannot stand still. The urge to move in rapid motion for your whole body to be in rhythm with the speed at which your mind is interpreting an experience, a conversation, an encounter. Such moments in life are the highlights of our personal stories. You cannot attach a price tag to these moments even if you wanted to. A heartfelt thanks to Dr Pierre Benckendorff for infusing my learning journey with tons of inspiration.

Micro moments can make (or break) experiences

The entire experience of an organisation can be built or broken in the tiny details or micro moments. As Ahmed Shuja, an experience designer, aptly explained over coffee

“Micro moments really matter to users because small niggling problems, which they know can be fixed, drive them more mad than bigger problems. Feelings of empathy towards the brand can make users a little forgiving when it comes to big problems.”

Continue reading Micro moments can make (or break) experiences

Thoughtfully choosing your fight

No matter how hard you try, it is tough to win over everyone. While there will be those who believe in you and see the promise in you, there will also be an army of those who just refuse to see the light in you. Don’t let it frazzle you for long. The best strategy would be to fight harder and smarter the next day and the day after. If you are investing every minute into becoming the best possible version of yourself, the opponents or those who are just not convinced yet will one day see what everyone else saw a lot earlier. Continue reading Thoughtfully choosing your fight

Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

Everyone loves a good story

When you are on top of the game!
When you are on top of the game!
Preparing to start the presentation
Preparing to start the presentation

Worked with a superb group of seven strong women to deliver “David & Goliath – the Face off”. Directors from Brisbane Marriott commended our work on the content analysis, further research into the Australian market, and recommendations especially for technology. What’s not to love?! Continue reading Everyone loves a good story

The Story of a Poster & Making Jewellery out of a Paperclip

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Anyone who has studied from Karen Hoffman would know that she is an amazing instructor. In an exercise during a tutorial, she wanted us to come up with as many ideas as possible of how a paper clip could be used. We had to craft a sales pitch based on a core idea. Continue reading The Story of a Poster & Making Jewellery out of a Paperclip

Management of Gold Coast as a Tourism Destination

The Iconic Gold Coast
The Iconic Gold Coast

It’s time for a semester break at the University of Queensland, the best time of the semester really. At least that is what my Facebook feed suggests with pictures of familiar faces having the time of their life at exotic destinations. Continue reading Management of Gold Coast as a Tourism Destination

Escpto is Alive!

Escpto Logo
Escpto Logo

Readers/ followers of my blog can now share their personal experiences and help others make better decisions vis-a-vis new places to visit, hotels and restaurants. Escpto (read as Escape to), an initiative that I have been working on for the past few months, is alive and in its beta phase. I am stoked. Here are a few useful links: Website (http://www.escpto.com), About Escpto (http://www.escpto.com/about-escpto/), Facebook page (https://www.facebook.com/escpto/) and Twitter (https://twitter.com/Escpto). Members can share their experiences while featured escapists get profiled and can have their followers. Subscribe to it, become a featured escapist, like it, love it, spread the word and please give your feedback!