Muslim females and their representation in the media

There are times when we have been thinking about something for a while, muse about it, and then the moment of truth strikes when we know we have to raise our voice. For me this moment was when I read an article on Adage titled “How to reach Muslim women (Hint: They’re not an aesthetic)”. The arguments presented in the article are over simplified and I will be gentle in my criticism of the female writer cutting her some slack for her young age. Nevertheless, why can’t they be an aesthetic? I didn’t quite understand what the writer meant by the hint.

Muslims are expected to be a big market for many industries. I recently heard a University of Queensland (UQ) academic talk about the same Continue reading Muslim females and their representation in the media

Home schooled

We know that schools sometimes kill creativity and the shortcomings of academia ingrained through best practice that’s often a reflection of the past but this is fresh https://lnkd.in/f5qMFNV. Could home schooling be the future for really bright minds? A flight away from indoctrination, the way things are done, a silent respect for the status quo and a fear of shaking things up beyond comfort and reason.

Notes from Lahore: Findings Some Values of Sufism in the Midst of Materialism and Terrorism

Greens

Woke up early (again) to take a few shots of our garden to capture the beauty of this land. I carry the oddly amazing city of Lahore in my heart no matter where I go. We live far from the city so we actually get to hear birds and roosters in the morning and see stars on a clear night. Continue reading Notes from Lahore: Findings Some Values of Sufism in the Midst of Materialism and Terrorism

Inspiration and its side effects

To feel so charged that you cannot stand still. The urge to move in rapid motion for your whole body to be in rhythm with the speed at which your mind is interpreting an experience, a conversation, an encounter. Such moments in life are the highlights of our personal stories. You cannot attach a price tag to these moments even if you wanted to. A heartfelt thanks to Dr Pierre Benckendorff for infusing my learning journey with tons of inspiration.

Micro moments can make (or break) experiences

The entire experience of an organisation can be built or broken in the tiny details or micro moments. As Ahmed Shuja, an experience designer, aptly explained over coffee

“Micro moments really matter to users because small niggling problems, which they know can be fixed, drive them more mad than bigger problems. Feelings of empathy towards the brand can make users a little forgiving when it comes to big problems.”

Continue reading Micro moments can make (or break) experiences

Thoughtfully choosing your fight

No matter how hard you try, it is tough to win over everyone. While there will be those who believe in you and see the promise in you, there will also be an army of those who just refuse to see the light in you. Don’t let it frazzle you for long. The best strategy would be to fight harder and smarter the next day and the day after. If you are investing every minute into becoming the best possible version of yourself, the opponents or those who are just not convinced yet will one day see what everyone else saw a lot earlier. Continue reading Thoughtfully choosing your fight

Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

Everyone loves a good story

When you are on top of the game!
When you are on top of the game!
Preparing to start the presentation
Preparing to start the presentation

Worked with a superb group of seven strong women to deliver “David & Goliath – the Face off”. Directors from Brisbane Marriott commended our work on the content analysis, further research into the Australian market, and recommendations especially for technology. What’s not to love?! Continue reading Everyone loves a good story

The Story of a Poster & Making Jewellery out of a Paperclip

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Anyone who has studied from Karen Hoffman would know that she is an amazing instructor. In an exercise during a tutorial, she wanted us to come up with as many ideas as possible of how a paper clip could be used. We had to craft a sales pitch based on a core idea. Continue reading The Story of a Poster & Making Jewellery out of a Paperclip

Management of Gold Coast as a Tourism Destination

The Iconic Gold Coast
The Iconic Gold Coast

It’s time for a semester break at the University of Queensland, the best time of the semester really. At least that is what my Facebook feed suggests with pictures of familiar faces having the time of their life at exotic destinations. Continue reading Management of Gold Coast as a Tourism Destination