The following passage, about a baby’s first brands, is from a famous book by Martin Lindstrom titled “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”. According to Lindstrom:
“As a kid growing up in Denmark, by the time I was five I was already preoccupied with a handful of brands. LEGO. Bang & Olufsen (the supermodern Danish designer of everything from sound systems to telephones). James Bond, the pop group Abba (I hereby apologize). And the fact is, thirty-five years later, the brands I loved as a child still influence my tastes and buying choices. For one thing, I always (consciously) dress like James Bond (all in black) and wear a Rolex watch. When I’m on the road, which is approximately ten months out of the year, I almost always stay in hotels that recall the ultramodern Bang & Olufsen style. And while my clothes may be all black, I’ve always been drawn to colorful art. I could never quite figure out why, until a few years ago, when it struck me that every single painting in my house was made up of yellow, red, blue, black and white – exactly those five basic LEGO colors I was so obsessed with as a kid. All right, I must confess, I still listen to Abba every now and again. In my defense, I am Scandinavian. I’m living proof that not only are very young children aware of brands, but we cling to the brands we liked as children well into our adult lives.”
We seem to live a life where interaction with brands seems inevitable. What is the role that brands play in your life? Do they simplify your life or make it more complex?
Let the comments roll. Have a happy weekend and a fun semester!