As per the video featuring Umair Haque accessible at http://blogs.hbr.org/haque/2011/02/rethinking_the_idea_of_the_bra.html, meaningful brands are different from other types of brands.
Listen to his words carefully and comment on Malala Yousafzai and her emergence as a brand which connotes meaning. Take a holistic approach while answering but keep your answer precise*.
Note: Some of the brands mentioned in the earlier discussion were more job-focused (very good at performing the job that customers hire them to do) and not as meaningful.
* A precise answer (for its purpose on this platform) should not exceed 100 words. You might want to say a lot but if you work hard on keeping the answer short, it will read better and be more meaningful.