Discussion Topic: Is Malala Yousafzai a Meaningful Brand?

As per the video featuring Umair Haque accessible at http://blogs.hbr.org/haque/2011/02/rethinking_the_idea_of_the_bra.html, meaningful brands are different from other types of brands. 

Listen to his words carefully and comment on Malala Yousafzai and her emergence as a brand which connotes meaning. Take a holistic approach while answering but keep your answer precise*.

Note: Some of the brands mentioned in the earlier discussion were more job-focused (very good at performing the job that customers hire them to do) and not as meaningful.

* A precise answer (for its purpose on this platform) should not exceed 100 words. You might want to say a lot but if you work hard on keeping the answer short, it will read better and be more meaningful. 

62 thoughts on “Discussion Topic: Is Malala Yousafzai a Meaningful Brand?”

  1. After listening to the words of Umair Haque (Rethinking the Idea of the Brand) what I think is that Malala Yousafzai is a Meaningful Brand because for last few days Malala is everywhere on newspapers, TV channels, banners etc so it is became a brand which is more meaningful and alarm to peoples. Secondly, it will have a positive impact on the people outcomes or we can say that it will not harm anything because for meaningful brands the minimum thing is that they does not harm society, nature as was said by Umair Haque. If you go back the same was true with Arfa Karim who was a youngest MCP.

  2. when consider Malala as a brand, it is more meaningful than other brands. Malala came to be an emerging star because of her well-known reputation in short period. Nowadays, she has become a status symbol for many portfolios. It is more important to focus on those people who make brand “meaningful”

  3. Malala Yousafzai is a meaningful brand. According to Umair Haque meaningful brand is that which doesn’t cause any harm to the society and in return add value to the society. Malala Yousafzai is well known for her women’s rights activism in the Swat Valley. At this young age she has taken a position as chairperson of the District Child Assembly Swat and has won Pakistan’s first National Youth Peace Prize. So according to me, she definitely is a meaningful brand as she is adding value to our society.

  4. Malala can be seen a meaningful brand because she has contributed towards meaningful change in society. She has highlighted the issue girls / women are still facing in achieving basic rights of living that includes education as well in some parts of Pakistan.

  5. Malala has just become a meaningful brand because, what i think, it would be very difficult for a boy/girl to raise his/her voice in an earlier stage. But Malala did that, and raise her voice against the set of standards that had been created in Sawat. Yes, Malala is a meaningful brand because meaningful brand is what that ads value.

  6. Malala Yousafzai has become more of a meaningful brand since her emergence as she is being discussed by everyone every where around the world because of her motivation and enthusiasm towards studies and that she stressed on education. In this regard, even USA has offered Pakistani Government to shift her in the Hospital there and that she would even recieve the benefit of studying abroad and getting the Nationality. So it can also be seen even from Umair Haque’s perspective that with time people have become more caring towards meaningful brands that do not hurt the environment and even have given few examples like WalMart and Unilever. Therefore, Malala is more of a meaningful brand that does serve a specific purpose for Nations but is not harmful to anyone.

  7. Yes, considering the current scenario we can say that Malala has emerged as a meaningful brand, not only for Pakistan but globally because of her courage and motivation to raise voice against immoral activities by Taliban . As per what umair’s haque view she’s one of the brands ( prestige she got through media as they highlighted her issue to such en extent)
    who are not harming anyone but trying to shift the trends …

  8. For me, Malala Yousafzai is truly a meaningful brand. At such a small age she is the one who has taken initiative for women’s right in Swat. Pakistan has always been treated as a terrorist country world-wide, but I think Malala’s step to stand for truth regardless of Talaban’s fear can bring a influential positive value addition in others perception about Pakistan. She has courageously proved that Pakistanis have the potential to raise their voice for truth and rights. She hasn’t produced any harm to our society instead she is benefiting the society in a meaningful way. She is definitely a MEANINGFUL brand of Pakistan as she is representing Pakistan as a whole.

  9. We all agree that education will always bring a positive impact on our society. So to be precise, yes Malala Yousafzai is a meaningful brand because her courage to strive for education has created a definite positive impact on the lives of not only the people of our country but the whole world.

  10. Yes, Malala Yousafzai is actually a meaningful brand. In fact she becomes a celebrity with a meaningful purpose. Her determination and courage to speak out for the rights of girls makes her meaningful, yet beneficial for the people. We should benchmark this brand so that we can be meaningful as well to others someday.

  11. After watching the video of Umair Haque and understanding the concept of meaningful brands, I would say that Malala Yusaf is one of the meaning brands because she is the one who step forward and raise her voice to present facts, our actual thoughts and our society as well in a better way at the global level. She didn’t hurt the society and added value in it as well and that’s what a meaningful brand is.

  12. I think Malala Yousafzai is a meaningful brand because according to Umair Haque meaningful brand is one which not only benefit to you but also to the society,and this case is similar. She took a step to benefit society and came up as a meaningful brand.

  13. After watching the video of Umair Haque and understanding the concept of Meaningful brands, I can say that Malala Yousaf is one of the meaningful brands. She is the one who step forward to raise her voice and presented facts, our actual thoughts and our society in a better way at global level. She didn’t hurt our society and added value in it and that’s what a meaningful brand is.

  14. Malala- a meaingful brand.
    Umair Haq’s meaningful brand dos not signify status and is more focused on contribution to society/environment, no political sensitivity there.

    Remember the Afghan girl’s photo on the front cover of National Geographic magzine following which the attention of the people of US was drawn towards the soviet invasion in Afghanistan and diary notes of the Bosnian child which brought the americans to former Yougoslavi.

    The two persons mentoned above are not known to us today least to say if they have any life threats.

    Praises to the bravery and determination of the young Malala but then she has been shifted to UK more due to security reason than the medical reason.

    Hence please spare her from being a meaningful brand.

  15. malala definitely has become a meaningful brand as she has contributed to the society, without causing harm to anyone. Moreover, she is not there just for the sake of being there, what she has done is definitely very meaningful and added meaning to the lives around her.

  16. malala definitely has become a meaningful brand as she has contributed to the society, without causing harm to anyone. Moreover, she is not there just for the sake of being there, what she has done is definitely very meaningful and added meaning to the lives around her.

  17. yes – Malala is a meaningful brand
    She has created an impact by making a contribution to her surroundings and what she has done is beyond a functional or an aspirational brand

  18. Malala Yousafzai definitely has become a meaningful brand. She not only has laid a positive impact on the life style of thousands of people but also took every possible step for the betterment of the society. Step some of us can only wish to take.

  19. Malala Yousafzai is a meaningful brand because she has encouraged the girls of Swat to come out for their education and rights, where opponents have forced them to stay in their houses. She is not harming the nature, society, but in fact illuminating the future of Pakistan. By considering these things I think she is meaningful.

  20. According to my understanding, meaningful brand is a brand that really matters in the life of people and its offerings are always positive for the society. When we apply this definition on Malala Yousafzai, then we find that nowdays everyone is talking about Malala and recalling what she has done for the women of Swat and about her other achievements. Surely, the all she has done is for the betterment of the society that “Angelina Jolie” has recommended that Malala deserves Nobel Peace Prize.
    Considering the above mentioned, Malala Yousafzai is surely a Meaningful Brand.

  21. Malala Yousafzai has become a meaningful brand. She stepped out and raised her voice against the living standards of Swat Valley. And her courage to strive for knowledge has laid a positive impact on the people of our county.

  22. Malala has emerged to be a very meaningful brand not only for the cause she’s fighting for but for Pakistan as a whole. Pakistan itself is a brand, not a very strong one on the international forum, but definitely a brand. With the Malala incident the brand Pakistan has improved too and gained meaning. Malala represents the common people of Pakistan and she definitely holds strong positive meaning with herself and brings a meaningful positive connotation to the society of Pakistan in general. She’s a meaningful brand of Pakistan that’s fighting hard to make education a right and not privilege.

  23. Malala Yousafzai has definitely become a meaningful brand. she is known for her education and women’s rights activism in the Swat Valley. she raised her voice to promote education for girls without causing harm to anyone.

  24. In my opinion she is more of a purpose brand than meaningful. Her work for women rights and freeing women from suppression has always been a kind of motive, goal. Being meaningful gives a feel of bringing together in a positive way which improves the quality of life and i don’t see any improvement in the quality of living yet but blood shed, innocent deaths (two girls who were shot) and open threats and terror from the terrorists. If she is a meaningful brand only because everyone speaks about her today then politicians are the best meaningful brands we have or if she is meaningful only because she fought for the cause of women then history has always presented such examples with loopholes always there

  25. Its a controversial thing to decide, since she is being politicised. However in my opinion Malala is not a meaningful brand because if we stick to what Umair has said that it does not harm the society, now before deciding that did it harm or not we should be clear of what are the Values of a Pakistani Society. Our society is not a very Liberal society in general. So she having a mind set that’s a little different from what majority of Pakistan has, creates a dissonance in the definition of our society. It all depends on the perspective, like if we see Malala’s position from an average girls perspective she emerges as an aspirational brand because she has become a symbol of status and self recognition for them.

  26. Malala is a symbol of education .she is a meaning full brand .According to Umair Haque meaning full brand is that which nourishes a society as a whole and does not harm it.
    Malala is an extraordinary intelligent beyond her years and full of idealism. She has become a role model for other girls and boys who want to pursue their education in the face of age-old prejudices and of obscurantist interpretations of religion. She is being discussed by all national and international media because of her bravery in favor of education.Hats off to bravery Though her back was against the wall but still she produce a remarkable performance out of no where.

  27. According to Umair Haque‘s perspective yes, it is a meaningful brand. Because, she has a certain quality to raise a voice against Taliban, women rights, and education for all. Now, she is in LONDON for further treatment, and their “Edequal Foundation” made a campaign for MALALA against TALIBAN etc. http://www.demotix.com/news/1536661/brave-malala-we-stand-you-london/all-media she is trying to change the current scenario of her valley, she is not trying to harm any person. That’s why she is a meaningful brand.

  28. Malala Yousafzai when we hear that first thing which comes in our mind is education.She is not just a 14 year old girl shot by Taliban recently,she is a brand ambassador of education and peace.She did a remarkable job which most of us cannot do she continued he studies knowing her life was in danger.That makes her special,she gave all of us a path to follow.Her effort was recognized all over the world.So Malala Yousafzai is definitely a meaningful brand.

  29. According to Umair Haque‘s perspective yes, it is a meaningful brand. Because, she has a certain quality to raise a voice against Taliban, women rights, and education for all. Now, she is in LONDON for further treatment, and their “Edequal Foundation” made a campaign for MALALA against TALIBAN etc. She is trying to change the current scenario of her valley, she is not trying to harm any person. That’s why she is a meaningful brand.

  30. I would like to keep my comment reserved for Gul Makai, Grief Stricken or most popularly known as Malala Yousafzai, until she opens up her own boutique or endorses any pre-existing one at M.M Alam or Liberty …
    Agreeing with Athar Rauf, till the emergence of her own brand, she must be treated just as a symbol of courage and determination.
    I hope that Malala “Lawn” will not hit the market and cause phenomenal loss to existing textile giants …

  31. Yes, Malala is a meaningful brand as she raised voice against immoral activities of Taliban, freedom and education for women and is fighting for human rights. She also has a positive impact on the minds of people that even a single girl has a courage to fight for justice and humanity

  32. In reference to Umair Haque’s video, Malala Yousafzai is a meaningful brand. She has become the poster for the fight between, “Ignorance Vs Innocene”. She voiced her opnion to excercise her right, for the betterment of her people and everyone else. Sad as it maybe, that it took a 14 year olds life to bring light to her plight.

  33. Malala is undoubtedly a meaningful brand. As per Umair’s account her persona fits the allocentric point of view. Her life and her mission which is to fight and run down extremist ideologies is a great leap from the rubbles of fanaticism to the pinnacle of hope and a future for women. Her name is a light, a hope for underprivileged women of our country. Meaningful brands stay there for years to come and surely Malala has her name written among the heroes.

  34. Malala has emerged as a symbol of courage and sign of Muslim unity as she stood for the education of girls in Swat. Actually the incident took place in such a situation where hate for Americans was at its peak after that blasphemy video. So the western driven media gave it so much air that shine of blasphemy video case lost its shine and became less hot topic. As @ Tehreem said Malala is more of purpose brand i totally agree with her.

  35. I think Malala transcends the idea of a brand because of the sacrifice she has made for her cause, something a typical brand is incapable of and should be thought of as a symbol for eradicating illiteracy in our country.

  36. Malala, I believe is more of an overrated brand these days, though meaningful due to her positive contributions to the society, but, a meaningful brand is one which should be recognized before a latent event leads into it as opposed to the “actual” or manifest achievements such as winning the National Youth Peace Prize and the International Children’s Peace Prize (Runner-up).

  37. Having listened to Umair Haque twice before responding to this, I feel that Malala is indeed a meaningful brand. She does what Umair talks about, she makes us, the people, the women in her area better off in terms of intelligence by fighting for their rights, which makes them more productive and she makes us better people too, as she helped us become better connected with the reality of the situation prevailing in our country.

  38. Malala Yousafzai courageously raised her voice to fight for the freedom and education of women in a society where extremism prevails. Despite knowing that her life was at risk, she remained strong and proved to the world that impossible is nothing at a very young age. Without causing harm to anyone, she tried to make a positive change. Keeping Umair Haque’s perspective in mind, I believe that Malala Yousafzai is a meaningful brand as she has made a significant impact in society.

  39. Yes Malala Yousafzai has become a meaningful brand because she is working on education for all in KP affected area of Swat by Taliban/Terrorists. According to meaningful brands idea. She is not hurting anyone in Society. She has tangible positive impact on the People’s quality of life because she is struggling for education which will improve the quality of people lives.

  40. Malala has laid positive impact in the society but no body ever wondered there is not one malala in this environment, there are many others striving in this conservative society for promoting education who are never raised like Malala. I salute her for what she has been doing, its a great achievement but at the same i feel media and everyone is just talking about her so much that it makes you say ok thats meaningful brand. I agree with tehreem. There is hidden politics and great controversy of raising this brand as meaningful.

  41. I believe that Malala Yousafzai is a meaningful brand. She is a child activist, who worked for the children in Swat to get education as they are neglected education there. She not only helped the young children, but also brightened the name of Pakistan in the world by winning The National Youth Peace Prize in 2011.

  42. Yes, she has now become a meaningful brand. Not only I think this but also Umair’s video say this clearly. Nowadays everyone in media, schools, colleges, discussions and even at international forums is talking about her in positive words. Even according to Umair she has done something for the people, society and gave courage to women not only to her area only but all over the world. So now she has become a role model and people are following her, talking about her, praising her and even in our college FC students are organizing rallies, activities for her.
    So I think all this is enough for a brand to be a meaningful brand.

  43. I don’t think Malala Yousafzai is a meaningful brand because meaningful brands do not harm the society and environment and it is supposed to enhance our capabilities. Malala has become more of a political issue now and I don’t think it has brought any significant positive change in the society. Our society continues to remain the same as it was before with bloodshed and terrorism so I don’t get how winning an award can bring a positive change in the society.

  44. Malala yousafzai is definately a meaningful brand as she is fighting for women education rights in Swat. She is the one who is fighting against the above mentioned issue. I think malala is a role model for every individual who wants to be educated without any restrictions and barriers.

  45. Meaningful brand is nothing to do with Malala Yousafzai. According to my understanding meaningful brands literally means “Pursuit of happiness”. In Malala case, however, things only go worse. Bad image of Pakistan is portrayed in whole world as usual. The only question is, why our perspective is always sentimental and why not, for once, we think with the brain which accepts real ground realities?

  46. She is a meaningful brand because she is looked upon as a symbol of courage, struggle and immense endurance on part of women in Swat – therefore, her name, personality and her life history triggers a deeper effect in the hearts of people.

  47. According to Haque, meaningful brand do not harm the society and has tangible positive impact on peoples life. If I take holistic approach, after the event of Yousafzai’s assassination attempt, it may has a negative impact on peoples life as it will discourage women education in that area. It floats a fear of children security in society.If I am a father of a daughter living in Mingora I would not encourage to give her education just because of this incident.So to me Yousafzai is not a meaningful brand by definition.

  48. I think that meaningful brands are supposed to encourage you and are positive. Malala Yousufzai is a brand that has affected people in a lot of ways, but the impact is negative in the sense that education to women in Swat is more likely to be discouraged now due to the tragic incident with Malala. Therefore, Malala is not a meaningful brand.

  49. Malala Yousafzai’s definitely has become a brand for Pakistan as she has contributed alot to the society and has given a great impact on people living in Pakistan as well as abroad.Although she may have earned recognition for Pakistan, but her name became more highlighted after the attack incident
    and that portrays the image of pakistan in a negative way.It shows that pakistan is a region where innocent girls are not safe,where human rights are ignored and where gender discrimination is common.Pakistan is seen as a failed state where safety of children can not be ensured by the government anymore.So due to these reasons in my point of view malala is not a meaningful brand for Pakistan.

  50. Since the perception of meaningful brand varies from perosn to perosn. I would say that Malala is not a meaningul brand. She doesnt add value to me or the society. In fact, her piece of writing gives a very negative image of pakistanis and muslims. Hence, emergenece of Malala was a media plot to turn her into a meningul brand which she is not.

  51. Malala Yousafzai has become more of a meaningful brand since her emergence as she is being discussed by everyone every where around the world because of her motivation and enthusiasm towards studies and that she stressed on education. She is the one who is fighting against the above mentioned issue.. It is more important to focus on those people who make brand “meaningful”.

  52. anything that makes no harm to the society or the surroundings and aads a value to the society is a meaningful brand. Yes Malala yousafzai is a meaningful brand because she put her life into a great risk to fight for the education of grls in an area under taliban.. she has motivated not only the girls even there parents too-to send there children to schools. there is no doubt that Malala is not a meaningful brand-she in a little age is very meaningful..

  53. Malala is a girl whose story melted the hearts of the people of a country which has seen many hardships, atrocities and injustices in the past decade. Malala by now, means different things to different people. The matter has become too politicized and is plagued with propaganda that happened through the media (both traditional and new media). Malala Yousafzai’s story made each one of us ask questions that are difficult to answer. In a way she does make us better off as she made us think about our values, culture, and society. She makes us hopeful that change is possible in this country. The attack on her made her cause more meaningful and international, as it got wide publicity. Now her security is in question if she comes back to Pakistan, which is a tragedy. There are people who think that the the hoopla around Malala and the attack on her is merely a drama – staged and lacking in reality. Whatever one may say, Malala makes us feel brave and proud of the girls in our country. Shoaib Hashmi, my Mathematics professor at LSE and known for a lot more than that, once said that “girls are the saving grace of this country. While the boys are spoiled by their mothers, girls study so hard that they top all the time at GCU.” Malala reminds me of those toppers at GCU. She reminds us all that one person can cause a huge debate (much needed) on a girl’s right to education, the atrocities faced by people living in the War affected areas, and the power of writing and speaking your thoughts. While its hard to put her in the category of a meaningful brand, because it is so open to argumentation, we can safely say that she did bring meaning to our lives. Newsweek referred to her as the “bravest girl in the world”. That’s some branding for a 14 year old girl hailing from the beautiful valley of Swat.

  54. malala is one of the best example of meaningful brand. it is also the best example of commitment vs cruelty, were commitment wins and cruelty loses in end. The undaunted spirit and incredible deeds of innocent Malala Yousafzai, a peace activist par excellence, a forward-looking icon of courage and, of course, a real promoter of Pakistan`s softer image in the world? on the other hand I am constrained to find such cruel and venomous words rancid enough to condemn the heinous, barbaric, cowardly, un-Islamic, vile, and uncalled for act of shooting point blank a teenaged girl by certain miscreants. In such yes malala has emerged as ameaningful brand and symbol of education, for the girls of backward areas, rural areas and tribal areas.

  55. malala is one of the best example of meaningful brand. it is also the best example of commitment vs cruelty, were commitment wins and cruelty loses in end. The undaunted spirit and incredible deeds of innocent Malala Yousafzai, a peace activist par excellence, a forward-looking icon of courage and, of course, a real promoter of Pakistan`s softer image in the world? on the other hand I am constrained to find such cruel and venomous words rancid enough to condemn the heinous, barbaric, cowardly, un-Islamic, vile, and uncalled for act of shooting point blank a teenaged girl by certain miscreants. In such case yes malala has emerged as a meaningful brand and symbol of education, for the girls of backward areas, rural areas and tribal areas.

  56. Umair Haque describes a meaningful brand as something 'value revolutionary'. He also said these meaningful brands care about nature, or future, or society.
    Malala is young, for sure she is inspiring (and I sympathize her situation), though she fits the description above I still don't feel like admitting she is a meaningful brand yet. Perhaps I am not so convinced and would wait to see how this brand 'grows'.

  57. In my opinion, yes she is a meaningful brand because she has a global recognition. If anything happens to Malala that becomes a news. Media would like to cover her as she is known as the child ambassador for peace and education. Spectators, viewership and fan following brings something or anything under the spot light. Malala’s work made her symbol of bravery and peace which caused huge fan following or became the reason for her appreciation. So that makes her popular and whatever is popular always attract attention due to these facts i think Malala is a meaningful brand which promotes peace and education.

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