The Ghastly Alfatah Flyer

Alfatah Shopping MarketingA few years ago we thought of running a blog which would be called www.whataneyesore.com. The idea originated from the poor aesthetics in general and design sense (graphic, visual and UX) in particular that Pakistani marketing collateral suffers from. Most of the creative works are an eyesore. They hurt your senses, your mood, and sometimes make you angry somewhere deep inside. While we maybe doing somewhat decent work in TV advertising and print materials in terms of creativity and skill, the story of digital marketing in Pakistan is a dark one with websites that are shabbily designed and basic information like contact numbers (common sense anyone?) are hard to find. Eventually we decided to pursue more constructive things than this blog as eyesores were too many which would have resulted in content overload. There was so much wonderful stuff that we could create at Obscure UX and that is just what we did.

Who is paying so much to agencies of all sizes to create such eyesores?! We have too many companies suffering at the hands of agencies who do not care about reputation, lack a belief system, and would sell their soul for making a quick buck. I thought of visiting the grand mall that Alfatah launched in Lahore only recently near the all famous Hussain Chowk of Gulberg. The Mall has it all from a Pakistani standard – groceries, imported and local brands, various floors that are categorised thoughtfully, but this flyer was something worth sharing. This is what happens to a brand with a reasonable size in retail but limited experience in marketing communications.

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