To feel so charged that you cannot stand still. The urge to move in rapid motion for your whole body to be in rhythm with the speed at which your mind is interpreting an experience, a conversation, an encounter. Such moments in life are the highlights of our personal stories. You cannot attach a price tag to these moments even if you wanted to. A heartfelt thanks to Dr Pierre Benckendorff for infusing my learning journey with tons of inspiration.
“Micro moments really matter to users because small niggling problems, which they know can be fixed, drive them more mad than bigger problems. Feelings of empathy towards the brand can make users a little forgiving when it comes to big problems.”
No matter how hard you try, it is tough to win over everyone. While there will be those who believe in you and see the promise in you, there will also be an army of those who just refuse to see the light in you. Don’t let it frazzle you for long. The best strategy would be to fight harder and smarter the next day and the day after. If you are investing every minute into becoming the best possible version of yourself, the opponents or those who are just not convinced yet will one day see what everyone else saw a lot earlier. Continue reading Thoughtfully choosing your fight
Worked with a superb group of seven strong women to deliver “David & Goliath – the Face off”. Directors from Brisbane Marriott commended our work on the content analysis, further research into the Australian market, and recommendations especially for technology. What’s not to love?! Continue reading Everyone loves a good story