Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

The Ghastly Alfatah Flyer

Alfatah Shopping MarketingA few years ago we thought of running a blog which would be called www.whataneyesore.com. The idea originated from the poor aesthetics in general and design sense (graphic, visual and UX) in particular that Pakistani marketing collateral suffers from. Most of the creative works are an eyesore. They hurt your senses, your mood, and sometimes make you angry somewhere deep inside. While we maybe doing somewhat decent work in TV advertising and print materials in terms of creativity and skill, the story of digital marketing in Pakistan is a dark one with websites that are shabbily designed and basic information like contact numbers (common sense anyone?) are hard to find. Eventually we decided to pursue more constructive things than this blog as eyesores were too many which would have resulted in content overload. There was so much wonderful stuff that we could create at Obscure UX and that is just what we did.

Who is paying so much to agencies of all sizes to create such eyesores?! We have too many companies suffering at the hands of agencies who do not care about reputation, lack a belief system, and would sell their soul for making a quick buck. I thought of visiting the grand mall that Alfatah launched in Lahore only recently near the all famous Hussain Chowk of Gulberg. The Mall has it all from a Pakistani standard – groceries, imported and local brands, various floors that are categorised thoughtfully, but this flyer was something worth sharing. This is what happens to a brand with a reasonable size in retail but limited experience in marketing communications.

Discussion Topic: Is Malala Yousafzai a Meaningful Brand?

As per the video featuring Umair Haque accessible at http://blogs.hbr.org/haque/2011/02/rethinking_the_idea_of_the_bra.html, meaningful brands are different from other types of brands.  Continue reading Discussion Topic: Is Malala Yousafzai a Meaningful Brand?

Discussion Topic: What is the role that brands play in your life?

The following passage, about a baby’s first brands, is from a famous book by Martin Lindstrom titled “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”. According to Lindstrom:

“As a kid growing up in Denmark, by the time I was five I was already preoccupied with a handful of Continue reading Discussion Topic: What is the role that brands play in your life?

Riding the Mythical Happy Wave of Facebook

Facebook UpsetsFacebook is not just a social network, it is a phenomenon that has changed our lives in significant ways. At the turn of the century, Google had already begun to fundamentally change the way we searched for information, people, places etc. Google as a brand has won over the hearts and minds of students, critics, academics, professionals, and about anyone who is aware of the Internet. In 2006, a research study conducted in the UK by me, determined that Google enjoyed high brand equity with positive brand associations, high brand awareness and loyalty, and overall brand equity in comparison to its competitors in the search engine product category (Ahmed, 2006). The brand did not have any negative things associated with it. Enter, Facebook! No matter how real it seems, with the familiar and much loved faces of our friends and family, at the end of the day it is a virtual, make-belief world, which lacks reality. For most of us, life has become too busy. The rate race coupled with our relentless pursuit of growth and finding happiness in some distant part of the world has resulted in us being more disconnected with our close ones. It is not surprising that about a billion people are active on Facebook. Continue reading Riding the Mythical Happy Wave of Facebook

The Thought Provoking 2012-2013 Table Calendar of FC College

People often wonder how I have been able to commit five years of my life to an organization. Well sometimes I have wondered too. This is the longest time I have worked at any organization in my life and I am still happy working here. This is not very characteristic of people of my generation who are known for changing jobs when faced with the slightest hurdle or sometimes just for a change of scenery and people perhaps. Continue reading The Thought Provoking 2012-2013 Table Calendar of FC College

Dawn News Channel Hits Rock Bottom – PART 2

This is PART 2 of my blog entry on the same topic published on November 21st 2010.

The Mast Morning program that aired on Friday, November 12th 2010 takes the trophy for being the most appalling program that Dawn has probably ever aired. Seeing two famous media personalities, Mustansar Hussain Tarar and Faryal Gohar, being interviewed by Juggan Kazim was ironic to say the least. Continue reading Dawn News Channel Hits Rock Bottom – PART 2