Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

The Story of a Poster & Making Jewellery out of a Paperclip

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Anyone who has studied from Karen Hoffman would know that she is an amazing instructor. In an exercise during a tutorial, she wanted us to come up with as many ideas as possible of how a paper clip could be used. We had to craft a sales pitch based on a core idea. Continue reading The Story of a Poster & Making Jewellery out of a Paperclip