Escpto is Alive!

Escpto Logo
Escpto Logo

Readers/ followers of my blog can now share their personal experiences and help others make better decisions vis-a-vis new places to visit, hotels and restaurants. Escpto (read as Escape to), an initiative that I have been working on for the past few months, is alive and in its beta phase. I am stoked. Here are a few useful links: Website (, About Escpto (, Facebook page ( and Twitter ( Members can share their experiences while featured escapists get profiled and can have their followers. Subscribe to it, become a featured escapist, like it, love it, spread the word and please give your feedback!

From Heathrow to Brisbane: There are no coincidences in life

Everything happens for a reason, whether you figure it out or not. There are no accidents. James Redfield, author of ‘The Celestine Prophecy’, helped many connect to their deeper, more sacred spiritual selves. Life takes a new meaning when you seriously consider that people who cross your path have a message for you. When you seek meaning and purpose, it comes to you like most good things in life. I narrated my entrepreneurial story recently when Dr Shane Pegg, during a lecture at the University of Queensland, asked me to share my experience with the class. Continue reading “From Heathrow to Brisbane: There are no coincidences in life”

Important points to consider before making a decision about University Education

The choice of a university program for pursuing higher education is an overwhelming decision and a very serious one. It is challenging to make such an important decision with real consequences at a young age, especially in cultures where teenagers are not allowed to choose much for themselves. Continue reading “Important points to consider before making a decision about University Education”

The Effect of Purpose Branding on Brand Equity

My Masters thesis focused on the effect of purpose brands (i.e. job-specific brands) on the resulting equity of the brand. The abstract of the thesis and the link to the thesis can be found below.

Purpose brands create powerful means of differentiation in the minds of customers as they are tightly associated to the job for which customers hire them. Continue reading “The Effect of Purpose Branding on Brand Equity”