According to Christensen, Cook & Hall (2005), “Much advertising is wasted in the mistaken belief that it alone can build brands. Advertising cannot build brands, but it can tell people about an existing branded product’s ability to do a job well.” Discuss.
Source: Christensen, C. M. & Cook, S. & Hall, T. (2005), Marketing Malpractice: The Cause and the Cure”, Harvard Business Review.
Great article on how being nice is compatible with being successful in business https://hbr.org/2015/04/good-leaders-arent-afraid-to-be-nice
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As marketing students, do you think we should have media courses that you can study at FCC? My question is inspired from some experiences on the second day of the advertising conference (Adcon).
Discuss the impact of the changing marketing landscape on the marketing communications industry in the last 10-15 years. Looking at the pace of change, mention some of the trends that we are likely to see in the future?
Just came across this TED talk which I think every 20 and 30 year old must hear. One may not agree with everything but I think some of the points in there are extremely powerful.
My 3 year old wanted to help me out as I was moving around the lounge and kitchen to make sure everything was in order for the arrival of our friends for dinner. Evania didn’t enjoy the tumblers on the tray. She moved the glasses by the side of the dining table and set up colorful balls in the tray exclaiming that these are cakes.
She was proud of it! And her uncle just loved the idea! The incident reminds me of the words of Paulo Coelho:
“A child can teach an adult three things (a) to be happy for no reason (b) to always be curious (c) to fight tirelessly for something.”
HEC Islamabad.. what a nightmare! The windows don’t have tags declaring which Window it is, most of the awaam didn’t take a shower, and I have learned a few things. There are no separate lines for women and their representation is very small. I am amongst the four women I have spotted in uncountable men. Also, greasy hair loaded with dandruff and ears full of wax are a painful thing to see. So I am waiting for my token here while my husband and daughter are enjoying the pool at Serena. When suffering can be minimized, it should be. Evania is too young to experience the real Pakistan and my husband has stood by me through far more intellectually amd emotionally trying times than standing in a lame row at HEC.