Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

The Story of a Poster & Making Jewellery out of a Paperclip

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Anyone who has studied from Karen Hoffman would know that she is an amazing instructor. In an exercise during a tutorial, she wanted us to come up with as many ideas as possible of how a paper clip could be used. We had to craft a sales pitch based on a core idea. Continue reading The Story of a Poster & Making Jewellery out of a Paperclip

Management of Gold Coast as a Tourism Destination

The Iconic Gold Coast
The Iconic Gold Coast

It’s time for a semester break at the University of Queensland, the best time of the semester really. At least that is what my Facebook feed suggests with pictures of familiar faces having the time of their life at exotic destinations. Continue reading Management of Gold Coast as a Tourism Destination

Falling in love with food in Australia

Fresh Australian produce & Gary Mehigan on a Magazine cover - Some things in life are just right!
Fresh Australian produce & Gary Mehigan on a Magazine cover – Some things in life are just right!

Buying fresh produce early in the morning could be the best way to start the day when you have some time on your hands. Continue reading Falling in love with food in Australia

Pakistan Qualifies for the T20 Semi-Finals

The Indian Cricket team often do a superb job at concealing their stress. They are just not that expressive. But yesterday their stress was so evident, and so satisfying, after the grim defeat that the Pakistani Cricket team suffered at their hands a few days ago. From M S Dhoni to Virat Kohli to our Muslim brothers Zaheer Khan and Irfan Pathan, everyone seemed to be completely out of their depth as the South Africans kept hitting the ball till Pakistan qualified for the semi-finals. The celebrations began as soon as South Africans made 122 runs. South Africans might have lost the match but they won over the hearts of Pakistanis. It is sad how mainstream sites like Yahoo Cricket (http://cricket.yahoo.com) and CricInfo (http://www.espncricinfo.com/) almost deliberately forget to mention Pakistan’s victories Continue reading Pakistan Qualifies for the T20 Semi-Finals