Facebook’s Sheryl Sandberg Wants Women to Lean In

Sandberg is not just hugely talented, she also has a message that needs to be widely communicated to a global audience. Time ‘s cover story “Confidence Woman” is a good read for all regardless of age, gender, marital  or employment status. Her arguments are backed by research and her personal story strengthens them further. Everyone’s story and circumstances are different but there are powerful lessons here for all those who want to make a difference. After her famous TED talk, where she established herself as a voice that mattered, Sandberg’s book ‘Lean In’ is a fascinating and engaging read.

My Blog Post on The Express Tribune Blog

An abridged version of my blog post titled “Riding the Mythical Happy Wave of Facebook” (http://symaahmed.com/2012/riding-the-mythical-happy-wave-of-facebook/) was published on the Express Tribune Blog in August 2012 by the title “Riding the roller coaster of happiness that is Facebook”.  It can be accessed at Continue reading My Blog Post on The Express Tribune Blog

Riding the Mythical Happy Wave of Facebook

Facebook UpsetsFacebook is not just a social network, it is a phenomenon that has changed our lives in significant ways. At the turn of the century, Google had already begun to fundamentally change the way we searched for information, people, places etc. Google as a brand has won over the hearts and minds of students, critics, academics, professionals, and about anyone who is aware of the Internet. In 2006, a research study conducted in the UK by me, determined that Google enjoyed high brand equity with positive brand associations, high brand awareness and loyalty, and overall brand equity in comparison to its competitors in the search engine product category (Ahmed, 2006). The brand did not have any negative things associated with it. Enter, Facebook! No matter how real it seems, with the familiar and much loved faces of our friends and family, at the end of the day it is a virtual, make-belief world, which lacks reality. For most of us, life has become too busy. The rate race coupled with our relentless pursuit of growth and finding happiness in some distant part of the world has resulted in us being more disconnected with our close ones. It is not surprising that about a billion people are active on Facebook. Continue reading Riding the Mythical Happy Wave of Facebook

Facebook or Fakebook?

Facebook is a great way to stay in touch with friends and acquaintances but it has shortcomings of its own. One of the biggest weaknesses of Facebook so far has been its lethargy in taking action against fake profiles. There are all sorts of weird people who like impersonating others probably because they have little happening in their own lives to amuse them. Facebook offers the option to Report/Block this person at the left side of each profile page. Once you click on that it asks you whether this person is impersonating you or someone else etc. If you report a profile more than once, the system recognizes that you have submitted a prior request. Now if I have submitted a prior request then what is taking Facebook administrators so long to fix the complaint! Customer service anyone?! Or is it that we are not really the customers because we don’t pay a penny for using it.

The Top 10 Absolutely Essential Sites

Not many surprises here! Here is the list of the top 10 essential sites compiled by Time Magazine.

  1. Wikipedia.org
  2. Yahoo! Finance (finance.yahoo.com)
  3. Craigslist (www.craigslist.org)
  4. ESPN (www.espnstar.com)
  5. Yelp (www.yelp.com)
  6. Facebook (www.facebook.com)
  7. Digg (digg.com)
  8. Google (www.google.com)
  9. TMZ  (www.tmz.com)
  10. Flickr (www.flickr.com)

Find out more about the top 10 essential sites by following the link:

http://www.time.com/time/specials/2007/article/0,28804,1812202_1812206,00.html