Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

DreamworldDreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped. Continue reading Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

Management of Gold Coast as a Tourism Destination

The Iconic Gold Coast
The Iconic Gold Coast

It’s time for a semester break at the University of Queensland, the best time of the semester really. At least that is what my Facebook feed suggests with pictures of familiar faces having the time of their life at exotic destinations. Continue reading Management of Gold Coast as a Tourism Destination