Riding the Mythical Happy Wave of Facebook

Facebook UpsetsFacebook is not just a social network, it is a phenomenon that has changed our lives in significant ways. At the turn of the century, Google had already begun to fundamentally change the way we searched for information, people, places etc. Google as a brand has won over the hearts and minds of students, critics, academics, professionals, and about anyone who is aware of the Internet. In 2006, a research study conducted in the UK by me, determined that Google enjoyed high brand equity with positive brand associations, high brand awareness and loyalty, and overall brand equity in comparison to its competitors in the search engine product category (Ahmed, 2006). The brand did not have any negative things associated with it. Enter, Facebook! No matter how real it seems, with the familiar and much loved faces of our friends and family, at the end of the day it is a virtual, make-belief world, which lacks reality. For most of us, life has become too busy. The rate race coupled with our relentless pursuit of growth and finding happiness in some distant part of the world has resulted in us being more disconnected with our close ones. It is not surprising that about a billion people are active on Facebook. Continue reading Riding the Mythical Happy Wave of Facebook

The Top 10 Absolutely Essential Sites

Not many surprises here! Here is the list of the top 10 essential sites compiled by Time Magazine.

  1. Wikipedia.org
  2. Yahoo! Finance (finance.yahoo.com)
  3. Craigslist (www.craigslist.org)
  4. ESPN (www.espnstar.com)
  5. Yelp (www.yelp.com)
  6. Facebook (www.facebook.com)
  7. Digg (digg.com)
  8. Google (www.google.com)
  9. TMZ  (www.tmz.com)
  10. Flickr (www.flickr.com)

Find out more about the top 10 essential sites by following the link:

http://www.time.com/time/specials/2007/article/0,28804,1812202_1812206,00.html