Muslim females and their representation in the media

There are times when we have been thinking about something for a while, muse about it, and then the moment of truth strikes when we know we have to raise our voice. For me this moment was when I read an article on Adage titled “How to reach Muslim women (Hint: They’re not an aesthetic)”. The arguments presented in the article are over simplified and I will be gentle in my criticism of the female writer cutting her some slack for her young age. Nevertheless, why can’t they be an aesthetic? I didn’t quite understand what the writer meant by the hint.

Muslims are expected to be a big market for many industries. I recently heard a University of Queensland (UQ) academic talk about the same Continue reading “Muslim females and their representation in the media”

Discussion Topic: The New Era of Customer Engagement

According to French, T., LaBerge, L. & Magill, P. (2011), “For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push” advertising is increasingly irrelevant Continue reading “Discussion Topic: The New Era of Customer Engagement”