About

G’day and welcome! I am Syma 👋

I’m so glad you are here. Your time is precious, and I appreciate you choosing to spend it with me. I promise to share insights, ideas, experiments and learnings. There are so many wins and blunders to share that they will hopefully add meaning and value to your life and work. 

I believe love and business can be powerful forces for good. Love for people, the planet, and all things nature fuel my life and work. I am passionate about helping businesses deliver truly awesome experiences. This involves a healthy dose of research, design, and consulting – which powers the trainings and workshops. 

I’m a Certified Practising Marketer and have served on the Australian Marketing Institute’s NSW State Committee, judged Marketing Excellence Awards, and hosted community events. I’ve successfully advised both bootstrapped and VC-funded startups, as well as diverse Small & Medium Businesses, fostering their development. My expertise span marketing research, design consulting, and training, underpinned by an MSc in Marketing Management, Masters in Tourism, Hotel and Event Management, an MBA, supported by specialised certifications in Positive Psychiatry, Mental Health, and Design Thinking. I am passionate about sharing my insights on human experience, and have been a guest speaker at the University of Queensland, University of Sydney, and international conferences. 

I enjoy sunrises and sunsets at my little inner-city Brisbane sanctuary on a hill. I live with my husband, two children, and a cat named Luna. It’s a world of its own, a tapestry of terraced gardens overflowing with native trees and the vibrant life they support. I feel incredibly fortunate to be the caretaker of this special place that I call home; a bit of a rainforest on the Great Dividing Range. I love the vibe of the CBD, which is merely 15 minutes away, so I am often found there, working away on my laptop in a heritage listed building and catching up with people in real life.